Black Roots

— empowering Black employees at Ancestry through design

— length

2 years

— role

Co-Creative Director

— type

Branding, Motion Media, Art Direction

— context

Black Roots' mission is to champion Black employees and customers to enhance Ancestry's business through recruitment, employee engagement, community partnership, and customer experience.

We teamed up to bring this mission to life via a brand package to represent the ERG through logo, merch and virtual meeting assets such as Zoom and/or desktop backgrounds.

Creating a virtual presence package in remote times...

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